Monday, September 13, 2010

Innovative Artifact - Austin Duck Adventures bus


Duck Adventures is a local sightseeing company located in Austin, TX; it takes its passengers on a guided tour of downtown and Lake Austin by using a single means of transportation. I am not exactly sure how it works or how it is built, but this bus is able to tread into water and function much like a boat.

Just like the many examples in Roger Martin's "The Opposable Mind", this company combined two pre-existing ideas and combined them to form one coherent system that would offer its customers the best of both worlds in a single experience.
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1 comment:

  1. AnonymousSeptember 13, 2010 at 12:49 PM

    The imperative behind this vehicle is military. Discuss why that technology might have developed and speculate how it ended up as a tour vehicle in the civilian market. (innovation dispersion)

    There are many other instances where the imperative of war has driven innovation. Cite a few examples.

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